Cerveses Ponent seeks a brand and labelling change for their craft beers which reflects the naturalness, quality and authenticity that characterize them.
The new packaging of the different kinds of beer enhances their handcraft character by means of a unique design for each kind. The greyish label of the Beerday, a blonde ale, is inspired by the 50s and 60s American press, conveying an easy to drink concept. The reddish tone of the Abadia represents its caramelized flavour, whereas the orange of the Ponent perfectly defines its freshness. The green colour of the Hoppy identifies the technique it is made by and, finally, the black label of the Dolmen matches the tone of the beer and reproduces its complexity.
We have also worked on the new brand in the shape of a stamp based on the image of a hop, paying homage to this key ingredient in the beer production.