Cerveses Ponent is exclusively dedicated to the production of artisan beer.
A new beer emerges. A high fermentation Blonde Ale variety, intended for daily consumption, which aims to be of mild taste, pleasant for everyone, accessible, with its own character, with a delicate fresh hops aroma, not too bitter, easy to drink, golden pink, tasteful and ideal to be repeated.
It needs, therefore, a name which identifies it, easy to remember and one that can be pronounced in the three languages since it will be labelled with: Catalan, Spanish and English.
We decided to design a label that conveys a routine, representing a break after a hard labour day. With a close style and a single colour with shades of grey, but with its own personality inspired by the American style press of the 50s and 60s.
The Beerday is born.